Power to the People – Consumerism in the Internet Age
With the advent of the Internet era, there has been a redressing of consumer power, with shoppers now able to tap into a much wider choice of products and services than ever before. But the real change the World Wide Web has brought about is that consumers can now exert full control in their buying options and no longer have to rely on a middleman to carry out all of their transactions.
For example, people can now do their own banking online, book a holiday and make a whole host of other purchase decisions based on personal research and accurate price comparisons.
The abundance of price comparison websites and other customer-centric web tools has created a new and improved street-wise consumer, who no longer has to rely on information from third party sources when deciding how they will spend their money. This of course means that retailers now have to work just that little bit harder to stay ahead of their competitors. This can only be a good thing for online shoppers across the country, as they should – in theory at least – benefit from a better level of customer care.
Of course, it’s not only those who are seeking a new product or service who are benefiting from the e-commerce boom. For example, those who are looking to cut their expenditure by seeking out better deals can easily type a few keywords into Google and have the answers to their questions in seconds.
Furthermore, those who have had the same bank account for years and never bothered to see if they could be earning more interest on their savings can now quickly discover whether they are getting as much bang for their buck as they otherwise could be.
There may also be aspects of your general financial outgoings that you never even stop to think whether or not you are paying more than you should be. Car insurance, for example, is something every car owner must have; but once you get used to dealing with the same company it can be all too easy to get comfortable and stop asking questions. It may be the case that there isn’t anything cheaper out there, but with the Internet, there is no harm in requesting a free car insurance quote, just for peace of mind.
At the very least it will give the car owner confidence that they aren’t needlessly wasting money; at the most, it could end up saving you a considerable amount of money in the long term. At a time when countless people the country over will be watching every penny, this can only be a good thing.
Source : http://ezinearticles.com/?Power-to-the-People—Consumerism-in-the-Internet-Age&id=2409349
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